American Express Direct Mail

American Express is one of the direct marketing client projects I work on regularly over the years.

They have around 25 Corporate Card Partners, such as Royal Australian College of Physicians and Institute of Public Accountants (IPA), which all have both Gold and Platinum Cards to promote. Direct Marketing material is designed and each piece of artwork has to be rolled-out for each of the 25 partners with their various logos, addresses, prices and terms etc.

Quite a huge project to manage with so many different pieces to keep looking consistent.

American Express also send out a large amount of promotional letters for each Partner each year. These letters always contain different forms for each Partner for customers to sign up to their particular group's credit card.